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"Sponge Brain" knowledge Transfer

Writer's picture: Itay DrorItay Dror

Updated: Nov 11, 2022

Sponge Brain’s training approach is based on the simultaneous activation of trainee consciousness. By “orchestrating” the attention of the trainees, trainers can effectively and collectively stimulate guidance while minimizing distractions.

“My goal as a guide is to "normalize attention” and create a uniform wave of attention for all the trainees as if they were one.”

But how do we actually influence trainee attention?

  1. Sensorial activation in doses and timings that simultaneously channel the attention of the trainees to the trainer.

  2. Sensorial activation of the group’s train of thought. This includes the activation of their logic, memory, and creativity in a way that directs their attention towards the knowledge transfer process (usually with the aid of an advanced query technique).

  3. Sensorial activation of the trainer’s emotions in a way that corresponds to the effective transmission of information.

  4. Physical experiential activation of the trainees: Hands-on practice.


Now, to achieve the above, we need to better understand how the human consciousness and attention mechanisms work. By and in large, both consciousness and attention are driven by three key elements - sensory input, emotions, and thoughts. The nature of human attention is to jump from thought to thought, emotion to emotion, or thought to emotion, and so on and so forth. Further complicating matters, is the fact that this process takes place in waves. If you have ever seen how a stock market works, you will have noted how the price chart can have a general ascending, or general descending trend, but in either case, it’s loaded with peaks and troughs along the way. In other words, you can be attentive over a certain period of time, reaching peak attention several times along the way, but at some point you will inevitably lose focus, either momentarily from distraction, or for an extended period of time from, say, fatigue. Then attentive again, then not, and the cycle starts anew. Now let's consider a classroom full of trainees - each one in a different stage on the wave of attention, and at no point, collectively attentive to the subject at hand. So much for that orchestra!


Controlling the attention wave

As a trainer, my goal is to "normalize attention” by creating a uniform wave of consciousness among the trainees, as if they were one. When they listen, they listen together, when they contemplate an idea, they do it at the same time, when they experience emotion, they will experience it collectively, and when they are in a remission of attention – I will ensure that they remit simultaneously. The process of attention coordination is what ultimately enables the trainer to efficiently and effectively execute the knowledge transfer, no matter the size of the trainee group.



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